Understanding the image created by Tofaş brand in the eyes of our customers is very important for understanding customer expectations and needs. By combining the results of customer market research conducted by FCA at the global level, with local feedback, we have the opportunity to evaluate the perception of our consumers about our brands from an integrated framework.

Prominent characteristics of our brand in the eyes of our consumers are: being economical, suitable for family use, preferable by everyoneand have low maintenance costs in passenger car category; and being suitable for business life and suitable for families with children in light commercial vehicle category.