2019 SUSTAINABILITY REPORT
Planning projects that will support social development is one of the most effective methods used for creating value for society. We are fulfilling our responsibilities through long-term sustainable social responsibility projects.
We take account of the needs of the local community and expectations of our stakeholders while carrying out projects. We mainly conceive projects in the field of sports, education, health, culture-arts based on those components.
Social responsibility projects are being carried out by the Corporate Communication Directorate in line with Tofaş’s Donation and Sponsorship Policy. We earmarked TL 6.7 million for social responsibility projects in 2019.
Tofaş Sports Club
Tofaş Sports Club continues finding new talents for the Turkish sports sector by its model aimed at bringing up young players for teams its long-term investments made for that purpose.
Tofaş Sports Hall
Tofaş teams plays its host games in Nilüfer Tofaş Sports Hall in Bursa. Attracting a high turnout, those matches also contribute to the social life of Bursa residents.
Tofaş Next Generation Project
Tofaş Next Generation Project was launched in 2016 in order to provide equal opportunity for children to access sports facilities and help them acquire a culture and perspective that will contribute to their success in all spheres of life. The project is a training and implementation model for the trio of coach, family, and child for bringing up a generation with a real sports culture, offering every child an equal opportunity to play basketball in his or her community.
Tofaş Next Generation Project reached out almost 5,000 children through 15 basketball schools founded in different counties of Bursa since its launch. Junior teams made up of children selected for training practice in Mustafa V. Koç Sports Hall. Athletes coming from Next Generation Tofaş compose the majority of the junior teams of Tofaş Sports Club.
The remote training system set up for training trainers and families in the regions, street tournaments organized in order to spread the culture of basketball, science and creative drama workshops are among the other activities of the project. Trainers, families, and children watched around 40,000 videos in 2019 and their number reached 140,000 to date.
Mustafa V. Koç Sports Complex
Inaugurated by Tofaş Sports Club in 2016, Mustafa V. Koç Sports Complex provide services for Tofaş employees as well as amateur sports clubs and athletes in Bursa. The facility has a floor area of 5,800 m2 and comprises a gym housing three basketball tracks, a fitness center, and a full-service rehabilitation center providing all kinds of physical treatment.
“50 Hoops” Project
Pursuing its mission “to make Bursa a basketball city,” Tofaş Sports Club began building basketball courts in different counties of Bursa as part of 50 Hoops Projectin 2019. The inauguration ceremony of the project was held on the court in Yunuseli in the province of Osmangazi. The objective is to magnify the positive effects of sports in their neighborhoods so that a healthier and balanced generation is brought up. A total of 40 courts were opened within the year in collaboration with local governments and 10 more courts are expected to be completed in 2020.
Tofaş Basketball Schools
In 2019, a total of 3,655 children were receiving training in 18 Tofaş basketball schools operated in 10 cities with the purpose of contributing to whole society.
Fiat Laboratories
Fiat Laboratories, integrated with Koç Holding’s “Vocational Education: A Crucial Matter For The Nation” project, were put into service in 2006. To date, 2,250 students and teachers received training at the laboratories.
The project is aimed at establishing and supporting laboratories in schools in order to support training and learning related to motor vehicle technology; training programs and workshops are organized for trainers; and student are supported in their efforts to find internships and jobs after their graduation. Vehbi Koç Foundation provides scholarships for qualified students receiving education at Fiat Laboratories under the “Vocational Education: A Crucial Matter For The Nation” project.
The term of the protocol signed with the Directorate-General for Vocational and Technical Education with which Tofaş cooperates under Fiat Laboratories project in 2019. Tofaş will continue supporting the project, which is currently being implemented in 5 schools, in the next 3 years.
Tofaş Science High School
Jointly built by Demirtaş Industrial Park DOSAB and Tofaş and Inaugurated in 2014-2015 academic year, Tofaş High School in Nilüfer, Bursa.
“Innovation Workshop” set up within Tofaş High School with Tofaş’s support is designed to bring up skilled youth who will steer the automotive and engineering field and shape the future. Designated by the Ministry of Education as an inspiring project, the Innovation Workshop will be rolled out to all science high schools.
Coding Education for Children
Voluntary trainers from Tofaş began teaching coding to children in order to ensure that new generations are better prepared for the future technologies. A total of 208 students, all children of Tofaş employees, divided into 16 groups received education on robotic coding, and 3D printers, which was jointly organized by Information and Communication Technologies Directorate and Tofaş Academy in 2019.
The team extended the scope of the project and continued the training in schools in Bursa and its periphery in coordination with the Ministry of Education. In that context, a total of 240 children attending 6 public primary schools selected in collaboration with the Ministry of Education received training in robotic coding in the same year. The project received the first award in the Social Responsibility category among Technology Captains Awards.
“İyiye İşaret” Platform is a social responsibility project designed to enable individuals with hearing impairment to better express themselves in Turkish. Ten employees with hearing impairment, all employed at Tofaş plant, received education in Turkish as part of the project. Specific words were selected based on most frequent mistakes and interactive videos showing how those words are used in Turkish grammar were shown during the education process. “İyiye İşaret” platform, which is accessible to all individuals with hearing impairment via engelsizhareket.fiat.com.tr, offers videos explaining words and how they are used within sentences visually and by using sign language. A total of 350 words were explained on the platform in one year. The project reached out to a total of 180,000 individuals with visual impairment, their families, and teachers to date. A cooperation protocol was signed with the Ministry of Family Labor and Social Services in 2019 for improving and extending the project. The “İyiye İşaret” project will be promoted under the protocol with support to be provided by the ministry so that the platform will reach out to more individuals and efforts to further develop the platform will continue with contributions from the ministry’s experts. Elected as the top project in “People Adding Value to the Environment and Society” in the “Most Successful Koç Members” in 2019, the “İyiye İşaret” also received the “Special Jury Award of the Year” in 2019 Gladiator Awards organized by the Association of Automotive Distributors (ODD).
LÖSEV Shop
Tofaş Volunteers Health Projects Team and LÖSEV sold LÖSEV Shop products on a stand set up in front of the mess in order to support children diagnosed with leukemia.
Tofaş Museum of Cars and Anatolian Carriages and Tofaş Art Gallery
Tofaş Museum of Cars and Anatolian Carriages Museum is the first and the only Anatolia cars museum founded in order to preserve automotive heritage in Anatolia. We opened the museum in a renovated silk factory situated in Umurbey neighborhood in 2002. Visitors take a historical tour that begins with a wheel made 2,600 years and ends with motor vehicles manufactured by Tofaş.
Visited by approximately 800 thousand people since its foundation, Tofaş Bursa Anatolia Cars Museum also hosted 6 exhibitions at Umurbey Turkish Bath, which is located within its boundaries and serves as an art gallery so far. More than 180 thousand people visited the last exhibition entitled “The Poise Of The Steelyard: Scales, Weights & Measuring Instruments,” which features the highlights of society and trade in the course of history, in 2019.
Pamukkale Hierapolis archaeological excavations
We are supporting excavation works in Hierapolis Ancient City in Pamukkale, which is one of the five largest ancient cities in Turkey and included in UNESCO World Heritage List in 1988, since 2005. A 70-strong international team, including archeologists, architects, restorers, and experts particularly from Italy and Turkey, are carrying out the excavation works under the aegis of the Ministry of Culture and Tourism and Denizli Governor’s Office. Among the other significant Hierapolitan remains that have been unearthed are two necropolises, baths, a basilica, a martyrium, the Frontinus Gate, a gymnasium, an Apollo temple, and the so-called Pluto’s Gate (Plutonium), a shrine sacred to the ancient god of the underworld, Pluto.
