At the many points where we directly or indirectly contact with our stakeholders included in our value chain, we aim to carry out our activities in line with our “sustainable future” belief. We consider innovation not as a separate line of business but rather as a value that we have integrated into all of our processes.

Our innovation studies consist of the improvement and advancement of existing models and the development of new models. As part of our digital transformation efforts in 2019, we implemented various projects and reviewed and put into practice several case studies to enhance our employees’ competencies and improve our infrastructure and databases. Apart from these, we develop programs that encourage in-house entrepreneurship and innovation. We strive to reach and implement innovative and creative business ideas that will carry Tofaş to the future. In the scope of our open innovation efforts, we meet startup companies with which we can develop collaborations and utilize external innovation ideas.