2019 SUSTAINABILITY REPORT
Tofaş hires professional coaches who are trained within the company to provide development counseling, individual coaching, and team coaching regarding competence and behavioral development specific to Tofaş.
The program titled Development Counseling is a 7-step behavioral development journey. This program has been designed for employees who aim at achieving change through professional and personal development in order to enable them to translate their potential and new skills into productive actions in line with the company’s goals.
The Development Counseling program provides Tofaş employees with professional support needed during the path from the current situation to the desired ideal. Development Counseling has been designed as an original program tailored to individuals. A development counselor helps employees seeking advice learn new methods, find new areas, and acquire new perspectives by using coaching and mentoring tools.
“Behavioral Development Counseling,” which is being implemented in Tofaş since 2017 and attended by some 300 employees, is aimed at enhancing our employees’ skills in line with the company’s goals. We provide our employees with fully personalized development guidance through coaching and mentoring.
In 2019, 52 employees completed the Development Counseling Program.
Individual Coaching is a development journey that lasts around 6 months, helping employees discover their potential for achieving desired results in line with the company’s goals.
“Individual Coaching” program, which has been continuing within Tofaş since 2018 and attended by some 50 employees, helps the employees to discover their potential in order to achieve results in parallel with the company’s objectives. Attended by more than 400 employees in the past two years, the “Team Coaching” program is intended to mobilize creative potential of teams in order to boost collective productive capacity.
A total of 40 employees completed the Individual Coaching Program in 2019.
The team coaching program has been developed in order to create efficient and integrated teams, to help a team mobilize its collective productive capacity and take actions accordingly. Thus, the team devises a clear vision and takes a specific direction, boosting performance within the company. The Team Coaching program consists of 4 sessions completed in 2 to 3 months. To derive maximum benefit from the program, the team leader and members are encouraged to join the program voluntarily.
A total of 28 teams made up of 249 employees completed this program in 2019.
Performance developments interviews, structured according to the outcome of surveys following the identification of goals and planning of development, are conducted with Tofaş employees who need development as indicated by performance assessment. Feedback meetings and assessment held between employees and their supervisors and actions to be taken for development are discussed during those interviews and support is provided for devising an effective development plan. In that context, interviews with more than 80 employees were held in 2019.
Interviews structured based on needs are held with newly hired Tofaş employees following surveys conducted in the second and fourth months after their recruitment.
We launched the «360+ Instantaneous vision” program, which enables individuals to receive feedback from anyone that they may choose in 2019. The program allowed our employees to get feedback from individuals at any level and to share their opinions with them. In 2019, 1067 employees shared 4,051 opinions through the program developed by employing people-centered design method with the purpose of creating opportunities for development through personal awareness with insight provided by employees.
Our projects that we successfully carried out based on the fact that sustainable achievements can be achieved only through investments in people, technology, and the working environment, received many awards in 2019. In that scope, we received EMCC 2019 Global Coaching Award from EMCC (European Mentoring & Coaching Council) for our approaches based on personalized social and experimental learning strategy aimed at developing skills among our employees.
Our projects that brought awards in the category of coaching are underpinned by activities targeting talented people who are at the heart of our company as well as the value chain that we own. We are managing this process as part of the main strategic initiative called “Valuable Employees Creating Value,” which is intended to improve the talent base that our company and value chain will need in the future as well as organizational capabilities.
Founded in 2010, Tofaş Academy is intended to create and discipline Tofaş’s corporate memory in order to achieve sustainable benefits while enabling its all employees and stakeholders to be more successful in their work and to be prepared for the future.
Having assumed a key role in the company’s journey into the future, Tofaş Academy is focused on individual, professional, and organizational development by precisely identifying needs with the objective of providing well-trained and experienced workforce for the automotive industry. With hundreds of training modules designed for different individual learning styles and trainers trained within its organization, Tofaş Academy represents a development platform with physical conditions and content similar to that of universities and aims at offering a learning experience tailored for each employee. In that context, there are 234 active internal trainers, 9 development counselor, and 10 internal coaches whose development is also supported by Tofaş Academy.
Tofaş Academy offers training and development services for around 15,000 people employed by Tofaş and its dealers and suppliers.
Stevie and Brandon Hall awards are presented to international companies and organizations for their performance and positive contributions to social life. Link-Entry System Training, Fiat Companion Connect Training Program, Discovery Days, I am Proud To Be a Member of Fiat, and Purchasing Professional Development Program received awards in the field of development solutions while Tofaş Academy Integrated Training Management System, Digital Development Assistant: “Zekky, “Tideo”, an Interactive Video Content Platform, and Corporate Networking Platform received awards in the field of learning technologies.
