2020 Sustainability Report
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Social Investments

Creating projects that will support social development is one of the most effective methods used to create value for society. We are fulfilling our responsibilities through long-term sustainable social responsibility projects.

We take account of the needs of the local community and expectations of our stakeholders while carrying out our projects. We mainly conceive projects in the fields of sports, education, health and culture-arts, based on those components.

Social responsibility projects are conducted by the Corporate Communication Directorate in line with Tofaş’s Donation and Sponsorship Policy. In 2020, we allocated TRY XX million for social responsibility projects. 

Sports

Tofaş Sports Club

Thanks to its deep-rooted infrastructure investments and infrastructure-based team model, Tofaş Sports Club continues to find new talents for the Turkish sports world. 

Tofaş Sports Hall

As a host team Tofaş plays its games in Nilüfer Tofaş Sports Hall in Bursa. Attracting a high turnout, those games also contribute to the social life of Bursa residents.

New Generation Tofaş Project

The New Generation Tofaş Project was launched in 2016 to provide equal opportunity for children to access sports facilities and to help them acquire a culture and perspective that will contribute to their success in all spheres of life. The project is a training and implementation model involving a trio of coach, family and child to raise a generation with a true sports culture, offering every child an equal opportunity to play basketball where they live.

Since its launch, the New Generation Tofaş Project reached out to almost 5,000 children through 15 basketball schools founded in different counties of Bursa. Junior teams made up of children selected for training practice in Mustafa V. Koç Sports Hall. Athletes coming from the New Generation Tofaş compose the majority of the junior teams of Tofaş Sports Club.

The remote training system set up to train the trainers and families in the regions, street tournaments organized to spread the basketball culture, and science and creative drama workshops are among the other activities of the project. Trainers, families and children watched around 40,000 training videos in 2020, while the number of videos watched to date reached 140,000. Due to the pandemic, New Generation Tofaş practices were suspended in 2020.

Mustafa V. Koç Sports Hall

Inaugurated by Tofaş Sports Club in 2016, Mustafa V. Koç Sports Hall serves Tofaş employees as well as amateur sports clubs and athletes in Bursa. The facility has a floor area of 5,800 m2 and comprises of a gym housing three basketball tracks, a fitness center, and a full-service rehabilitation center providing all kinds of physical treatments to athletes.

50 Hoops Neighborhood Courts Project

Pursuing its mission “to make Bursa a basketball city,” Tofaş Sports Club began building basketball courts in different counties of Bursa as part of 50 Hoops Neighborhood Courts Project in 2019. The inauguration ceremony of the project was held on the court in Yunuseli Quarter in the county of Osmangazi. The objective is to magnify the positive effects of sports in these neighborhoods, and raise a healthier and balanced generation. A total of 40 courts were opened within the year in collaboration with local governments, and construction works are still in progress for 10 more courts.

Tofaş Basketball Schools

As of 2019, a total of 3,655 children are learning basketball in 18 Tofaş Basketball Schools serving in 10 cities to contribute to the whole society. Due to the pandemic, practices at basketball schools were suspended in 2020.

Eğitim

Fiat Laboratories

Fiat Laboratories, integrated with Koç Holding’s “Vocational High Schools Are a National Issue” project, were put into service in 2006. To date, 2,250 students and teachers received training at the laboratories.

The project aims to establish and support laboratories in schools with the aim of supporting motor vehicle technology training and education; moreover, training programs and workshops are organized for trainers, and students are supported in their efforts to find internships and jobs after graduation. Vehbi Koç Foundation offers scholarships to qualified students studying at Fiat Laboratories within the scope of the “Vocational High Schools Are a National Issue” project.

In 2020, the term of the protocol signed with the Directorate-General for Vocational and Technical Education, with which Tofaş cooperates under Fiat Laboratories project, was prolonged. Tofaş will continue to support the project, which is currently being implemented in 5 schools, in the next 2 years.

Tofaş Science High School

Jointly built by Demirtaş Organized Industrial Zone DOSAB and Tofaş, and inaugurated in 2014-2015 academic year, Tofaş Science High School is located in Nilüfer, Bursa.

The “Innovation Workshop” set up within Tofaş Science High School with Tofaş’s support was designed to raise skilled young people who will steer the automotive and engineering sector and shape the future. Selected by the Ministry of National Education as an inspiring project, the Innovation Workshop was decided to be rolled out to all science high schools.

Coding Education for Children

Voluntary trainers from Tofaş began teaching coding to children to prepare new generations for the future through technology. A total of 208 students, all children of Tofaş employees, were divided into 16 groups and trained in robotic coding and 3D printers as part of the project, which was jointly organized by the Directorate of Information and Communication Technologies and Tofaş Academy.

The team extended the scope of the project and continued the training program in schools in Bursa and its periphery in coordination with the Republic of Turkey Ministry of National Education. In that context, a total of 240 children from six public primary schools selected in collaboration with the Republic of Turkey Ministry of National Education received training in robotic coding in the same year. The project won the first place in the Social Responsibility category under Technology Captains Awards.

Good Sign Project

In 2019, Fiat launched ‘Good Sign’ digital platform to help hearing-impaired people communicate by writing comprehensibly. All hearing-impaired individuals in Turkey can access the platform free of charge at engelsizhareket.fiat.com.tr, and study words and example sentences through visuals, sign language explanations, and lecture videos. The objective of the platform is to help hearing-impaired individuals easily understand what they read in their daily lives, and explain themselves better via writing. The platform that explained 100 words at first now displays 350 words, which is planned to reach and exceed 1000 in time. Elected as the top project in “Those Adding Value to the Environment and Society” category under the “Most Successful Koç Members” in 2019, the “Good Sign” also received the “Special Jury Award of the Year” in 2019 Gladiator Awards organized by the Association of Automotive Distributors (ODD).

Health

As you know, due to the Covid-19, all of us had to leave our normal behind in 2020. And we have predicted that adaptation to the new rules brought about by new normal would be problematic. Creating and adhering to a solid culture is still challenging due to external factors, but we are doing our best to manage this process in the best manner possible by taking corporate measures, creating an environment of solidarity within the company, and collaborating with other institutions.

Protective Equipment

In order to provide medical supplies needed in the fight against coronavirus, we got in contact with healthcare facilities, determined their needs, and made a list of equipment, e.g. face shield etc. that we could produce. Within this scope, Tofaş R&D personnel analyzed the samples of protective healthcare equipment, and rapidly conducted studies to upgrade them. As a result of their efforts, we produced 300 biological sampling cabinets, 971 intubation cabinets, and 50,000 face shields, and delivered the products to hundreds of healthcare facilities located in 70 different cities throughout Turkey. Furthermore, we began using an online platform to collect demands and to follow production and transfer functions, while also sharing equipment designs as an open source to make them available to other companies that wished to contribute to this process rapidly.

The project we conducted to produce protective equipment won the grand prize in Sustainable Business Awards under “Covid-19 Special Collaborations” category, while the online platform used in the project ranked second in “Future of Work - Human Machine Collaboration” category under IDC Turkey CIO Awards, and first in “Social Responsibility” category under Technology Captains Awards.

LÖSEV Shop

Tofaş Volunteers Health Projects Team and LÖSEV sold LÖSEV Shop products on a stand set up in front of the mess hall to support children diagnosed with leukemia. 

Culture-Arts

Tofaş Bursa Anatolian Cars Museum and Tofaş Art Gallery

Tofaş Bursa Anatolian Cars Museum is the first and only Anatolian cars museum founded to preserve automotive heritage in Anatolia. We opened the museum in a renovated silk factory located in Umurbey neighborhood in 2002. Visitors take a historical tour that begins with a wheel that was made 2,600 years ago and ends with motor vehicles manufactured by Tofaş.

Visited by approximately 800 thousand people since its foundation, Tofaş Bursa Anatolian Cars Museum also hosted 6 exhibitions at Umurbey Turkish Bath, which is located within its boundaries and serves as an art gallery.

Sponsorship for Pamukkale Hierapolis Excavation

Since 2005, we have been supporting the excavation works in Hierapolis Ancient City in Pamukkale, which is one of the five largest ancient cities in Turkey and made it to UNESCO World Heritage List in 1988. An international team of approximately 70 people, including archeologists, architects, restorers and experts particularly from Italy and Turkey, are carrying out the excavation works under the aegis of the Ministry of Culture and Tourism and Denizli Governor’s Office. An ancient theater, necropolis, hot spas, Grand Church, San Filippo Matrium, Frontinus Gate, Gymnasium, Apollo Templet and Pluto’s Gate (Plutonium) are among the most important structures unearthed in Hierapolis so far.