Digital transformation plays a key role in increasing customer satisfaction and improving operational efficiency. As Tofaş, we closely follow new technologies and practices at global scale, and shape our digital transformation accordingly. In line with our strategy, “Life is Renewal”, we continue to renew both our products and operations. Working in accordance with our “rapid experiencing and prototyping” approach, Tofaş Digital Transformation Committee monitors new technologies in our agenda and the opportunities these technologies create. We increase customer experience by monitoring the process through data collected from our vehicles and production lines, improve our processes through data analyses that are based on advanced analytical techniques, and by doing so we channel our workforce to tasks with high value added. Thanks our hard work we have managed to see innovation opportunities in design and spare part processes, and we are currently working on our post-production processes with a lifelong development perspective. Within this scope, our data analytics project that won International Quality Award in 2019 allowed us to manage financial resources more effectively by using historical data on warranty costs of our customers’ vehicles.

We actively follow prominent digital technologies from around the world, including artificial intelligence, data science, IoT, RPA, image processing etc., and we approach these technologies with the responsibility of a “technology leader”. Thanks to our academy, we are improving our competencies with regards to these developing technologies, while also increasing awareness at corporate level. Operational efficiency in our production facility is managed by a general committee in parallel with the digitalization process. Data on operational processes and efficiency are shared with the senior management on a monthly basis, and mature ideas of our employees regarding improvement of processes are taken into consideration.

• Our corporate internal communication platform TofaşGO, which we launched in 2017 and was deemed worthy of many national and international awards, is being used more and more actively by our employees day by day. In 2020, we continued to improve the application in line with the feedbacks we received from our employees, and added various features, such as live broadcasting, creating social groups, receiving personalized notifications, and giving real-time feedbacks in all directions.
• With our “IoT” platform, we can now collect many data within the company from different points, especially in the industrial area, make instant decisions automatically, or create the necessary reports for decision making processes. We successfully completed many technical, administrative and financial forecasting projects with the help of “data science” and “learning systems” by processing the data we produce. Through this infrastructure, we can track quality errors and equipment, carry out simultaneous predictive maintenance works, and monitor and track many of our processes, including those on-the-line. Thanks to “robotic process automation”, we have eliminated many jobs that did not create any added value, and achieved a leaner and more efficient operation level. In 2020, we continued our investments on robotic transformation for basic infrastructure and office processes.
• We are the first and only Turkish company that has taken on the leadership of the Robopartner Project, which is carried out under the EU Framework Program (FP7) to extend the use of robots in assembly lines and to develop business models, methods, software, and equipment for common, productive, and safe robot/human working environments.  

When it comes to autonomous driving and connectivity, we act in accordance with the FCA’s strategy about the global risks and opportunities in the automotive sector. Within the scope of the digital transformation, we focus on the communication between on-board electronic units. Our applications use “connectivity” technology to remotely connect vehicle owners to their vehicles via their smart phones or computers, and we are taking necessary steps to create the infrastructure of a platform economy, which is currently under development. Furthermore, we continue to improve our services taking users’ experiences and feedbacks into consideration.