Our Coaching and Talent Development Programs

Thanks to the professional coaches trained by Tofaş, the company offers development counseling, individual coaching and team coaching to its employees for their competence and behavioral development.

Development Counseling

The Development Counseling program is a 7-step behavioral development journey. This program was designed for employees who are reaching out for a change through professional and personal development, to provide them with the opportunity to translate their potential and new skills into productive actions in line with the company’s goals.

The Development Counseling program provides Tofaş employees with the professional support they need in the path going from the status quo to the desired ideal. The Development Counseling was designed as a unique program tailored to individuals. A development counselor helps employees seeking advice learn new methods, find new areas, and acquire new perspectives using coaching and mentoring tools.

Tofaş’s “Behavioral Development Counseling” program, which has been used by some 300 employees since 2017, aims to enhance our employees’ skills in line with the company’s goals. We provide our employees with fully personalized development guidance through coaching and mentoring.

Individual Coaching

Individual Coaching is a development journey that lasts around 6 months, helping employees discover their potential to achieve desired results in line with the company’s goals.

Initiated in 2018, Tofaş’s “Individual Coaching” program helps employees discover their potential to achieve results in parallel with the company’s objectives. The “Team Coaching” program, on the other hand, which has been active for two years, intends to mobilize the creative potential of teams in order to boost collective productive capacity.

Team Coaching

The team coaching program was designed to create efficient and integrated teams, help teams mobilize their collective productive capacity and take actions accordingly. Thus, the teams devise a clear vision and take a specific direction, boosting performance within the company. The Team Coaching program consists of 4 sessions completed in 2 to 3 months. To derive maximum benefit from the program, the team leader and members are encouraged to join the program voluntarily.

Follow-up Interviews

Performance improvement interviews, designed based on the needs of employees considering the outcomes of the survey conducted after determining the targets and planning the development steps, are conducted with Tofaş employees who, according to their performance assessment results, need improvement. As part of these interviews, feedback meetings are held with participation of employees and their supervisors, assessments are made, and actions to be taken for development are determined, which contribute to creation of an effective development plan.

Following the surveys conducted in the 2nd and 4th months after their recruitment, interviews structured based on their needs are held with newly recruited Tofaş employees.

360+ Instantaneous Vision Platform

In 2019, we launched the «360+ Instantaneous vision” program, which enables individuals to receive feedback from anyone they like whenever they want. The program allows employees to receive feedback from individuals at any level, and share their opinions with them.

We received numerous awards for the projects we carried out with one thing in mind: sustainable success can only be achieved by investing in people, technology, and working environment. On that note, we received EMCC 2019 Global Coaching Award from EMCC (European Mentoring & Coaching Council) for our approaches that are based on personalized social and experimental learning strategy aimed at developing the skills of our employees.

Our projects that brought awards in the category of coaching are underpinned by activities targeting talented people who are at the heart of our company and the value chain that we own. We are managing this process as part of the main strategic initiative called “Valuable Employees Creating Value,” which intends to improve the organizational capabilities and the talent base that our company and value chain will need in the future.

Our Learning and Development Projects

Founded in 2010, Tofaş Academy intends to create and discipline Tofaş’s corporate memory with the aim of achieving sustainable benefits, while also enabling all of its employees and stakeholders to do their job better today and to be prepared for the future.

Having assumed a key role in the company’s journey into the future, Tofaş Academy is focused on individual, professional, and organizational development by precisely identifying the needs with the objective of providing well-trained and experienced workforce for the automotive industry. With hundreds of training modules designed for different individual learning styles, and trainers trained within its organization, Tofaş Academy represents a development platform with physical conditions and content similar to that of universities and aims at offering a learning experience tailored for each employee. In that context, there are 234 active internal trainers, 9 development counselor, and 10 internal coaches whose development is also supported by Tofaş Academy.

Tofaş Academy offers training and development opportunities for around 15,000 people employed by Tofaş and its dealers and suppliers.

“Thanks to its innovative learning and technology solutions, Tofaş Academy received three awards (two gold, and one bronze) at the Stevie Awards for Great Employers and Stevie International Business Awards in 2020.”

At Stevie Awards and Brandon Hall Awards that cherish international companies and organizations for their annual performance and positive contributions to social life, such projects as “HR Lab”, “Health & Social Life at Tofaş”, “Digital Assistant Zekky”, “Evaluation Center”, “Personalized Talent Development”, “Early Talent”, “Local Marketing & CRM Development Programs”, “Field Personnel Technical Competency System”, and “Digital Corporate Memory WiKi” were awarded.

Smart Development Planning with “Zekky,” a Digital Development AssistantWe support our employees’ leadership skills and behavioral development through our behavioral development programs that we designed in line with our concept of personalized learning. In 2019, more than 1500 employees used digital development assistant Zekky, and among such options as classroom training, online training, video sources and articles offered by the Academy, as well as outsourced online training (MOOC), coaching and one-on-one mentoring, they benefited from leadership, behavioral and technical development programs suggested by the system considering their needs.

“In 2020, average training hour per person was 37.2 hours for office employees; 22.9 hours for field personnel, and 20.3 hours for dealer employees.”

“Industrial Development Schools and Dojo Occupational Health and Safety Experience Area were put into service within Tofaş Academy.”

• Supported by new features, including the Curriculum System, Wiki, Digital Development Assistant - Zekky, and Live Broadcasting System, Tofaş Academy Integrated Training Management System continued enriching 24/7 digital learning experience for field and office staff.
• Structured programs related to Data Science, RPA and IOT, all aimed at improving future capabilities, were designed.
• All team leaders completed the “Koç-like Leadership” program. The Field Leadership program supported development of our leaders managing field staff.
• In addition to the development programs for Innovation, Design-Oriented Thought and Agility, coaching support was provided for intra-company projects.
• Agility methods were employed in content production processes through “Agile Learning Design,” an original method developed by Tofaş Academy.
• Efforts were made to ensure equality in learning and development both for our employees’ families and all individuals in Turkey by virtue of social responsibility projects, including Coding for Children and Good Sign.
• Employee development was supported via I Am Proud To Be a Member of Fiat event, CRM and Service Marketing Day, STU (Service Technical Expert) and Warranty Experts Refreshment Training, and launching training including rival products, which aimed to enhance technical and behavioral capabilities of the employees of our dealers.
• Activation of the live broadcasting system introduced interactive learning through real time broadcasts to meet immediate needs of the employees of our dealers.
• Online and classroom training programs were organized within the scope of the Commercial Systems Project using co-education methodology with the aim of helping dealer employees adapt to the modern systems. Adopting an agile approach, regional training programs were organized for all dealer sale teams within one week.
• Designed to satisfy the need for a system where role-based development can be monitored, the Individual Development Program included training programs tailored to the roles and personal development needs of dealer employees, and initial training was organized for the dealer management team.
• Dealer Development School Programs enhance model and technology-related knowledge and communication skills of our employees assigned to work in the sales, service and spare parts departments, while also offering customized learning opportunities.