FCA conducts customer market researches on a global scale in order to understand customers’ expectations and demands, and to learn satisfaction levels about current portfolio. At Tofaş, we support the results of global researches with local feedbacks and evaluate brand perception of our customers holistically.

Certain factors define our vehicles: for passenger cars, being affordable, environmentally-friendly and suitable for family use; for commercial vehicles, being technologically advanced, innovative, suitable for business use and providing price-benefit balance. These factors highlight Fiat brand in the eyes of consumers.