2017
Sustainability Report
TR
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Innovation

We consider innovation as an inseparable part of our corporate culture and sustainability management approach. While digitalization shapes our products, services and processes, we endeavor to completely meet the requirements of our customers through customer-oriented technological research activities.

We focus on reaching and realizing innovative and different business ideas that may carry Tofaş forward. We build programs that encourage internal entrepreneurship and innovation for this target. In addition, we ceaselessly interact with stakeholders based on open innovation studies, we are introduced to entrepreneurs that may create an opportunity of collaboration, and thus we embrace external innovative ideas.

The Agile Team Based on our approach that shapes the future through taking the right steps in innovation, we established a structure called “the agile team” to support innovative ideas created by different units of the company and move the studies forward. We designed a process from the step that teams which have a project, an idea or a claim persuade the senior management to the step of establishing special teams that will work full time to operate these ideas rapidly. Teams are responsible for validation of projects that respond to customer expectations and utilize technology at peak via performing tests on site with the end user after a fast prototyping process, and the activation of these projects. Teams that work based on the logic of an entrepreneur receive investments to their projects and work with a lean business development model. During this process, two projects received agile team approval.

I have an Idea We established an infrastructure to gather innovative ideas of our stakeholders. We obtain new ideas of our employees in dealer and service network through “I have an Idea” program, reward those with ideas that rank top 3, and work to activate these ideas. Thanks to this program, our stakeholder group which establishes the closest contact with our customers contributes to our innovation studies.

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