2017
Sustainability Report
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Digital Transformation

At Tofaş, digitalization studies are focused on three main pillars such as product digitalization, industrial process digitalization and digitalization in commercial areas, hence process outputs regarding these fields are reported to the senior management on monthly basis. Within these digital transformation studies, digital initiatives are evaluated in detail in regard to the value they add to the customer journey, the efficiency they create, profitability and various other aspects. On the other hand, the management of new ideas accelerated in the digital transformation process in 2017. Employees’ ideas are evaluated monthly, following a maturing process, in senior management meetings, and decided whether they should be handled as a project.

In 2017, we continued the implementation of the projects as internal digital initiative including multi-camera Image Processing Station for quality control, equipment spare parts production through 3D printers and the use of “enhanced reality glasses” for operator guidance in manual logistics operations. Within CollaborativeRobot Project (COBOT), we contributed to the development of medium-load capacity collaborating robots capable of working with people in the production line. In addition, we continued feasibility and modeling studies to develop autonomous vehicles for internal logistics.

PICKPLACE Project based on “Developing Flexible, Safe and Durable Robotic Parts Holding System in Industrial Areas” and ARDEB Project based on “Investigating the Impact of Enhanced Reality Glasses on Cognitive Load in Automotive Production” within the concept of H2020 for which we prepared and applied in 2017 have been approved for funding according to the evaluations, and these projects are officially initiated.

Robopartner project which is performed within the EU Framework Program (FP7) in order to generalize the use of robots in assembly lines and develop business model, method, software and equipment for joint, efficient and safe robot/human working environments has been coordinated in 2017, the closing report of this project was prepared, and we took the lead to submit this report.

We initiated intense trainings and enhancement of the competence of internal resources in the reporting period in data analytics which is another important subject in digitalization studies. Analytical project studies on large data have been started in 2017 and will continue in 2018 as well.

At Tofaş, we continue to simplify our business processes through digital transformation. In this regard, we carried digitalization to the processes of Human Resources as well. We planned innovative studies in this area via “end to end digital employment” target. In 2017, pioneer works are activated including Training Management System, Online Front-End Test System, Mobile Application and Tideo.

TofaşGO TofaşGO is a corporate mobile and web portal that gathers all (around 10,000) field and office employees at a single point, eases the lives of employees, accelerates and gives continuity to internal communication as an example to digital transformation. The fundamental target of this application is to strengthen the bond and communication between employees and the company and to instantly transfer corporate information to employees. TofaşGO makes several human resources processes accessible to all employees via a single mobile application.

In 2017, TofaşGO was selected as “The Best Intranet Project of the Year” in European Excellence Awards in which successful communication projects conducted at different sectors and categories around Europe are rewarded. Based on the results of the survey, 70% of Tofaş employees stated that they are satisfied with the application.

We worked intensely on various digital transformation projects in commercial areas as well in addition to human resources processes. Most of these projects added value to customer journey. The prominent digital transformation projects of 2017 include digital showroom (configuration) technology for dealers, mobile applications that will create additional sales for dealers, digital mobile loan application for dealers to receive automobile loan, and end to end digital loan application projects for end users.

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