We act in accordance with our understanding of “sustainable future” in all of our direct or indirect interactions with our stakeholders, and we see innovation as a value that we have integrated into all of our processes in our path to reach our sustainability goals.

Our innovation studies consist of the improvement and advancement of existing models and the development of new models. As part of our digital transformation efforts in 2019, we implemented various projects and reviewed and put into practice several case studies to enhance our employees’ competencies, and improve our infrastructure and databases. Apart from these, we develop programs that encourage in-house entrepreneurship and innovation. We strive to reach and implement innovative and creative business ideas that will carry Tofaş to the future. In the scope of our open innovation efforts, we meet startup companies with which we can develop collaborations, and utilize external innovation ideas.

Within the scope of our innovation works, we improve existing models and develop new ones. As part of our ongoing digital transformation efforts, we enhanced our employees’ competencies, while also implementing projects and performing case studies to improve our infrastructure and databases. In order to apply innovative and creative business ideas that will carry Tofaş to the future, we organize programs that encourage innovation within the company, while also evaluating potential initiatives and innovative ideas of others with the aim of collaborating with them.