2021 Tofaş Highlights, Awards & Recognitions
- As Tofaş, we are responsible for 17.9% of Turkey’s automotive industry production with 228,544 vehicles we produced in 2021, 12% of Turkey’s export volume with 112,477 export sale and it has become the leader in domestic production in our country with 124,738 domestic sales and a rate of 97%.
- In 2021, we reached a market share of 13.1% in automobile sales and 27.4% in the light commercial vehicle market. Our Fiat brand became the leader in the total market for the third time in a row, with 121,254 sales and a 16.4% market share in passenger and light commercial vehicle total sales.
- When we look at our financial performance in 2021; Tofaş’s revenues in 2021 increased by 26% compared to the previous year and reached 29.7 billion TL. In the same period, Tofaş increased its net profit by 83.9% compared to the previous year and reached TL 3.3 billion.
- The new company Stellantis was founded when the FCA and PSA groups joined forces together.
- Tofaş R&D Center was selected 2nd in the “R&D, Large R&D Centers” category in the R&D and Design Centers 2020 Performance Index Awards organized by the Ministry of Industry and Technology, and it became the only automotive company in the ranking.
- Tofaş was placed amongst the top 3 companies with the highest R&D expenditure in the overall ranking within the scope of the “R&D 250, Turkey’s Top Companies with the Highest R&D Expenditures” ranking prepared by Turkishtime.
- Tofaş’s “Paint Shop Intelligent Energy-Management System” project placed first in the Ministry of Energy and Natural Resources’ “Energy-Efficiency In Industry” competition.
- The Egea family has been completely renewed with the best technologies in its class, and the new member of the family, Egea Cross, was launched in Turkey.
- Fiat Egea Cross model won the “Car of the Year” competition in Turkey, organized by the Automotive Journalists Association (OGD). It was selected 1st with a total score of 3,290 from 76 automotive journalists. With a total score of 3,290 from 76 automotive journalists, it was ranked number 1.
- “Accident Black Spot Alert” for 250 points with a high risk of accidents has been added to the “Fiat Seatmate Connect” application, which was developed at Tofaş for users in Turkey.
- “Fiat Online” went online with specific models in 2020 and provided 24/7 service during the pandemic, even during the complete lock-down, and has expanded by including all passenger cars in the Fiat product range in 2021.
- The renewed version of Ducato was launched in Turkey.
- The “Jeep® Online” sales platform, which facilitates vehicle purchasing and delivery processes by aiming to offer customers comfortable, reliable, and practical solutions, has been launched.
- Combining the legacy inherited from Willys with 4X4 performance and advanced technology, the 80th anniversary special version of Jeep® Wrangler is on sale in Turkey.
- PHEV (plug-in hybrid) version of Jeep® Renegade was launched in Turkey.
- Ferrari introduced the 296 GTB, SF90, and Portofino M models at the Fer Mas’s showroom in İstanbul as a part of its global launch in August 2021.
- The Levante Hybrid model was launched in Turkey, a critical step of Maserati’s electrification strategy.
- In recognition of the innovative employee learning/ development solutions which it develops as well as of human resources practices that have an impact on the employee experience, Tofaş received a total of four awards in different categories of the 2021 round of Stevie Awards. Tofaş’s “Employee Orientation & Adaptation”, “Digital Transformation School: Get Ready”, and “Fiat Egea New Product Launch Development” programs each received gold Stevies while the company was awarded a bronze Stevie for its “Covid-19 Measures” program.
